The Long Tail by Chris Anderson

The book Long Tial by Chris Anderson is one of the most popular marketing books in the web as Longtial model (longtial keywords tool) is widely used in SEO by webmasters.

The Long Tial description

The term long tail has gained popularity in recent times as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities.  Chris Anderson popularized this model and produced the book: The Long Tail: Why the Future of Business Is Selling Less of More.

In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, free is a business strategy that may well be essential to a company’s…

To read more information about long tail theory go to: http://www.longtail.com

The Long Tial content in SEO

Earlier it was rather simple to earn good money using the long tial content. The whole strategy had the following way:

long tial content in SEO

    • Research a long list of long-tail keywords
    • Create a page for each long-tail term
    • Give each page a title tag with the key phrase at the very start of the title tag
    • Implement a header tag with the same key phrase at the start of it
    • Write some simple text that repeats the key phrase once or twice and arguably adds some additional value

Focus the page on conversion

Here is the example of the lond tial keyword tool and if you made all these steps you could reach good results.

Chris Anderson biography


Chris Anderson (born July 9, 1961) is an American author and entrepreneur. He was with The Economist for seven years, then joining WIRED magazine in 2001 where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More.

Anderson was born in London in 1961. His family moved to the United States, when he was five. He enrolled for a degree program in physics from George Washington University and went on to study quantum mechanics and science journalism at the University of California, Berkeley.

And now Chris Anderson lives in Berkeley, California, with his wife and five children.

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